Our Story

Metis Labs was born from a professional collaboration. Roberto Bartinetti, a performance and product marketing veteran, and Abhishek Singla, a revenue operations and automation specialist, found themselves working together on marketing projects in Berlin.


They both saw how AI promised a lot but often delivered little, and how companies were left juggling tools that didn’t talk to each other. That frustration led to a simple idea: pair deep marketing expertise with real AI engineering to build systems that do meaningful work.


Instead of selling a generic platform, they would assemble multi‑agent AI workforces tailored to each client’s needs. Metis Labs quickly grew beyond its founders, bringing on engineers, data scientists, designers and strategists who shared the same vision.

Our Mission

Our mission is to make advanced AI practical and useful for businesses. We believe the future of work is collaborative, with humans and AI doing what each does best.


By building AI workforces that handle repetitive tasks, we free people to focus on strategy, creativity and building relationships. If that future resonates with you, we’d love to build it together.

What Derives Us

Metis Labs isn’t just a software vendor; it’s a studio where technology and marketing meet.


We build AI agents that generate leads, manage social media, optimise search and handle voice interactions—so human teams can focus on creativity and relationships.


We believe advanced AI should be accessible to companies of all sizes and should work alongside people, not replace them.

Our work is guided by three values:

Roberto Bartinetti

He brings a decade of experience running marketing campaigns for global brands and startups. At Metis Labs he leads our go‑to‑market strategy and ensures our solutions truly serve clients.

Abhishek Singla

He cut his teeth building revenue operations and automation systems that align marketing, sales and customer success. He oversees operations and works with clients to design AI workflows that fit their business.

Roberto Bartinetti

He brings a decade of experience running marketing campaigns for global brands and startups. At Metis Labs he leads our go‑to‑market strategy and ensures our solutions truly serve clients.

Abhishek Singla

He cut his teeth building revenue operations and automation systems that align marketing, sales and customer success. He oversees operations and works with clients to design AI workflows that fit their business.

Curiosity

We stay ahead of the curve by exploring emerging models and techniques.

Curiosity

We stay ahead of the curve by exploring emerging models and techniques.

Curiosity

We stay ahead of the curve by exploring emerging models and techniques.

Transparency

We demystify AI and provide clear visibility into how our systems work.

Transparency

We demystify AI and provide clear visibility into how our systems work.

Transparency

We demystify AI and provide clear visibility into how our systems work.

Impact

We measure success in outcomes that matter, like revenue growth, time saved and customer satisfaction.

Impact

We measure success in outcomes that matter, like revenue growth, time saved and customer satisfaction.

Impact

We measure success in outcomes that matter, like revenue growth, time saved and customer satisfaction.

SEO isn’t a set-it-and-forget-it game. Algorithms change, competitors move fast, and audiences evolve.


Our AI SEO Workforce handles everything—audits, content, keywords, publishing, and updates—so you don’t need a big team.


Tell us your goals, and we’ll start building your search authority today.

SEO isn’t a set-it-and-forget-it game. Algorithms change, competitors move fast, and audiences evolve.


Our AI SEO Workforce handles everything—audits, content, keywords, publishing, and updates—so you don’t need a big team.


Tell us your goals, and we’ll start building your search authority today.